Ever heard of elite? In case you haven't - it's a pillar of the modeling industry, with a starlet-studded 30 year history. [and it represents men too - but only in New York]
We're "featuring" them today because they're decided to -gasp- get into the phone business. For this risky endeavour, they have behind them mobile design shop modelabs.
We wish them good luck! The previous creations of modelabs aren't terribly inspiring, but at least they don't seem quite as dire as the Samsung luxury option - Serene, but we withhold judgment until live shots and pricing information is available. Now maybe if they used Symbian...
We don't know what's up with this trend - perhaps the ubiquity of mobile phone shops has CFO's everywhere going whee~. Pity it's a tough market. If you want our opinion though (and even if you don't, heh heh heh) Creative is a firm which should really get into the mobile phone game. If they can produce a sleek phone which has good reception, good txting functionality, and does mp3's properly, they can potentially pole-vault over the ipod phenomenon. And their proven ability to ship a gagillion models of the same thing will come in handy.
[Totally unrelated link: Gizmodo's "NSFW chair" - look in the comments]
