MSmobiles recently published an article entitled "Windows Mobile wins marketing war with Symbian" which misses the point entirely.
After very understandably admitting that the E61 and N91 "are affordable, very good when it comes to connectivity and are already on sale," msmobiles goes on to chastise Symbian for it's lack of advertising, and points out that in the Windows Mobile world, it's very different, with the OS vendor as well as individual device manufacturers trumpeting the "Windows Mobile" moniker.
This misses the point entirely. It's not that there's a "marketing war" at all, and no one is winning. It's probably true that symbian could do with more advertising, but - who cares? Marketing, after all, is all about sales, and it's not as if windows mobile is moving mountains (or past Symbian) and Creative with it's "campaign of (marketing) war" hasn't been winning.
For msmobiles, and everyone else who shares this misconception regarding the "marketing war," please remember the following:
1. The reason device manufacturers are advertising windows mobile is either because they are required to contractually, or they believe that windows mobile gives an edge to their product (because of the perceived link to desktop windows, or otherwise).
2. Symbian does not need to play the same game - they will derive most from increased device sales rather than mere knowledge of their trade name.
3. In the mobile arena, it's not so much the brand as the design, usability and features - (at least in the US, unless you think Sanyo was rated most highly because of it's excellent marketing)
